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[中英双语阅读] 调查:英国人边看电视边上网才开心 

2010/11/26  发表于5334天前  英伦生活  2689 

　　超过6成的英国人承认，看电视和上网需同时进行，他们的眼睛必须要同时观看两个屏幕才能愉悦。

　　Two screens are better than one for modern Britons, with more than half admitting using a laptop or phone at the same time as watching television. In more evidence of how digital technology is dwindling attention spans, a survey found 60 per cent of us regularly watch a show on our sets while simultaneously keeping an eye on something else.

　　谁说熊掌和鱼翅不可兼得？超过6成的英国人承认，他们不能忍受“空手看电视”，边享受电视肥皂剧的同时一定要“搭配”上网或者打电话方才可以。在数码产品铺天盖地的时代，越来越多的英国人发现自己不能像往昔那样“单纯地”看电视了，他们的眼睛必须要同时观看两个屏幕才能愉悦。

　　Distractions include keeping up with friends on social networking sites such as Facebook, shopping online, or posting comments about the show being watched. Industry marketing body Thinkbox tracked the viewing behaviour of 3,000 adults over two years. It found 60 per cent will go online while watching television at least two or three times a week and 37 per cent will do it every day.

　　据悉，在搭配看电视这道“主菜”的同时，有很多小菜可供“贪心”的人们选择：比如登录社交网交友、评论热播的电视剧或者网上购物等等。电视市场调查公司Thinkbox根据3000名成人为期2年的调查报告称，60%的人每周至少3天可以同时兼顾看电视与上网，而37%的人可以每天兼顾。

　　David Brennan of Thinkbox said: ‘Live TV is benefiting from on-demand TV services and social media.‘The internet has given viewers the ability to catch up with missed shows, to interact in real time via social media, and to even transactwhile watching.’

　　电视市场调查公司Thinkbox的负责人称：“电视与网络的结合堪称完美，人们可以依靠网络的更新来弥补错过的电视剧，还可以边看电视边抒发自己的感受。”

 

 

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